Selected design work for Nike North America
Nike believes in the transformative power of sport, and we coordinated with large events to bring the spirit of the game into key retail spaces. Taking inspiration from the athletes, fans and sport, we designed Nike stores to reflect the same energy and excitement felt in the arena.
Nike retail spaces became a key positioning element in strategizing how to better serve female consumers. To showcase this new era of Nike Women, we designed several women-led initiatives and highlighted services such as fittings, tailoring and styling.
Ranging from large scale installations to window displays, new product initiatives involved a unique opportunity to create beautiful, inspiring designs while highlighting product innovation and features.
Refreshing a store requires a special level of coordination between multiple stakeholders. Nike Santa Monica was completely redone to become a retail strategy test space and the first door to implement new font/signage systems, digital integrations and fixture updates.
Design Direction / Aaron Belchere, Bryon Panaia
Design / Julina Grace
Photography / Mo Daoud, Michael Wells